Parcel & Plate is a collaborative restaurant branding and asset design project. Through research, the goal of this project was to address food insecurity by creating a restaurant that accepts EBT cards as a form of payment. My group members and I collaborated on the brand guidelines and focused on more select areas of interest for final deliverables. I was interested in packaging and kids branding so I tackled those for the final products.
PROCESS
Parcel & Plate Moodboard
Kids branding characters
Packaging iterations
FINAL PRODUCTS
